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Is your house on the market? Have you had many viewings? Are you wondering why your property is not attracting more viewings? Why are your viewing numbers low? 
If you read on, we will tell you how to increase your viewing figures and get the price you want… 
 
Is your house on the market? Have you had many viewings? Are you wondering why your property is not attracting more viewings? Why are your viewing numbers low? 
If you read on, we will tell you how to increase your viewing figures and get the price you want… 
 
To put it simply, the longer a house remains on the market, the less likely it is that you will get the price you want for it. It is, therefore, vital that you market your property correctly from the start. 
 
If your house is already on the market, and you are struggling with viewing numbers, do not despair. Some agents will immediately blame the market, or ask you to reduce the price, but this is NOT the first port of call. Simply read and follow our guidelines below which will help you to take control of your marketing:- 
 
1. Your property photos must be amazing - This is probably the first thing you need to tackle if your viewings are down. Ask yourself these questions: Are the photos eye-catching and do they stand out? Are they taken on a sunny day? Do they reflect the lifestyle your property offers? Is your main photo an absolute ‘belter’ of a photo which is irresistible to viewers? If not, then why not? There is simply no excuse for amateur photos these days, and it’s worth investing in a good agent who offers a professional service. 
 
2. Consider a premium listing on the websites – A premium listing can increase interest by around 30% which can only be a good thing. You have probably noticed them on Rightmove or Zoopla – a larger advert with a frame (which stands out). Some estate agents don’t offer this service, simply because it costs them more and has a negative effect on their profit margin. A good agent, however, will recognise that this service pays off in the long term. We would recommend you avoid agents who won’t allow you to choose this service. 
 
3. Check the property description and rewrite if necessary – A property description that stands out is really important. Too many agents get stuck in a rut and use the same sentences and sales patter over and over again, which means the adverts don’t actually grab people’s attention or stand out in any way. Find an agent who has a fresh approach to writing brochures. Have a look at some of their property ‘write-ups’ and see if you like the wording. Are they selling a lifestyle as well as a home? Is it engaging and interesting? Would you read on? 
 
4. Keep in contact with your agent and discuss a new strategy – For all this to work effectively, both you and your agent need to be singing from the same hymn sheet. Have a meeting with them to ensure they are ‘on board’ with your new marketing strategies, and keep in regular contact with them to make certain that they are doing everything they can to sell your home. Work as a team. 
 
5. Lastly, look at the price – Reducing the price of the property should be the last thing you do, as it shows a lack of integrity in the initial pricing, and can also appear desperate. If the property is priced correctly from the start, there should be no need to reduce it. Look at everything else first. 
 
If you follow these simple tips, you should find that interest in your house will grow, hopefully followed by a decent offer. 
 
Have you spotted any bad house photos? We would love to hear about them. Maybe you have had a bad experience selling a home? Or no viewings at all? If you have any questions about selling houses, please give us a call for a friendly chat, or send us an email… 
 
hello@wilsonandcohomes.co.uk Tel: 01733 893520 
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